News in Milan - ABC filter

ABC filter

‘Illustrating an ABC of objects is a method that invites people living in Milan and all around the world to re-learn how to read them, to dig down into their souls unhindered by trends or brands. The apparently simple request from the Salone del Mobile via Leftloft was to put the spotlight on the objects as the essence of the Salone. My take on it was to come up with a vivid colour combination, disconcerting at times, to delay the immediate focus on the subjects. Essential lines and discreet volumes appear in a dreamlike, shifting atmosphere, dictated by erroneous perspectives and unlikely axonometries,’ shares Gio Pastori.

Armchair

Bookcase

Chair

Desk

Executive chair

Frame

Gazebo

Hook

Ice bucket

Journal rack

Kids furniture

Lamp

Mirror

Nightstand

Outdoor

Pouf

Quilt

Rug

Sofa

Table

Do you speak design? - is the 2023 campaign leftlof designed for Salone del Mobile, the global benchmark event for the furnishing and design sector.

Upholstered bed

Vase

Wardrobe

X-stretcher

Yatch furniture

Zip

Following in the footsteps of award-winning illustrator Emiliano Ponzi, Salone del Mobile has entrusted the communication campaign images for its 2023 edition to Leftloft, a Milanese creative studio, and Gio Pastori, a highly-renowned illustrator and collagist who has given shape and color to Leftloft’s concept. Together, they have been tasked with condensing the identity, themes, and protagonists of the event, as well as its evolution, into a distinctive and original visual narrative that combines contemporary and future, innovation and continuity.

Do you speak

Design? - is the 2023 campaign Leftloft designeds for Salone del Mobile, the global benchmark event for the furnishing and design sector.

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